TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on regularly timed shows via public channels. In contrast, digital services operate on subscription models, with Netflix, Disney+, and niche players 후후티비 접속 serving as key industry players. As digital engagement shift, rivalry between conventional TV